Experimental Logo for Clothing Brand

This project was developed in 2022 as part of the Communication Design course at the University of Algarve, within an academic exercise focused on visual identity and graphic experimentation.

The challenge was to create the logo for a clothing brand, using exclusively a set of previously defined graphic elements. These shapes, inspired by Asian typographic characters, had no direct meaning and were presented only as abstract visual components.

The objective was to transform seemingly disconnected elements into a coherent and functional visual brand. To achieve this, the creation process was based mainly on rotation, repetition and overlapping of shapes, exploring different combinations until a balanced composition emerged, capable of functioning as a brand symbol.

From the logo, a graphic pattern was also developed, using the same elements in a repetitive modular system. This pattern works as an extension of the visual identity and demonstrates how the symbol can generate a broader graphic language, potentially applicable to fabrics, garments or the brand’s communication materials.

The project demonstrates how creative limitations can stimulate new design approaches, transforming elements with no apparent meaning into a structured and expressive visual identity.