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Branding
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Web design
Rebranding with coffee, music and presence
Rebranding developed for White Coffee Agency, combining two unexpected symbols — a coffee pot and a vinyl record — to create a visual identity that represents energy, rhythm and celebration.
The Idea
An identity that blends coffee and music.
The visual identity of White Coffee Agency is born from the union of two unlikely symbols: a coffee pot and a vinyl record.
The coffee pot represents energy, dedication, and the intense pace of behind-the-scenes work. The vinyl evokes music, culture, and celebration — essential elements in the world of events.
By combining these two icons from different perspectives, the brand creates a dynamic and memorable visual language. The contrast between the shapes and the use of positive and negative space reinforce the idea of movement and adaptation, reflecting the agency’s ability to respond to different contexts and challenges.
Like a well-produced event, the identity thrives on the balance between technical precision and emotion.
The System
A symbol designed to work on any stage.
The identity was developed as a modular system composed of two main elements: the icon and the brand name.
These can communicate together or independently, allowing flexible application across different media and visual contexts.
The minimalist colour palette — black and white — reinforces contrast and ensures high legibility on any background. This simplicity allows the brand to integrate naturally into visually intense environments, such as events, concerts, or performance settings.
The Result
A brand made to keep up with the rhythm of events.
The result is a strong, simple and highly recognisable visual identity.
The combination of energy and music transforms the symbol into a visual metaphor for White Coffee Agency’s work: creating memorable moments through planning, rhythm and execution.
Ready to live on posters, stages, social media or promotional materials, the new brand positions White Coffee Agency as a consistent and striking presence in the event production universe.
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