Customer
I work in
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Design
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Editorial design
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Descomunal Agency
From road to digital: a brand you can see and feel.
This project focused on implementing Metalofarense’s new visual identity across multiple brand touchpoints — from stationery and vehicle branding to digital communication, advertising and commercial materials.
About the project
Bring the brand to life in all formats
Metalofarense recently underwent a rebranding process developed by the Descomunal team.
Following the creation of the new visual identity, the next challenge was to transform that brand system into real applications used in the company’s day-to-day operations.
I focused on implementing and expanding the visual identity across different media and communication contexts, ensuring that all materials respected the defined guidelines and maintained visual consistency across all brand touchpoints.
Visual impact
Transform identity into communication.
Various communication materials were developed that bring the brand to life in the company’s day-to-day operations.
Among the main applications, the following stand out:
Corporate stationery
Vehicle branding (cars and lorries)
Email signatures
Institutional document templates
Social media post design
Commercial brochure
Unibath product catalogue
The Result
When identity begins to scale.
The consistent implementation of the visual identity made it possible to strengthen Metalofarense’s presence across different communication contexts.
From corporate materials to physical applications such as vehicles or catalogues, the brand now presents itself in a clear, professional and easily recognisable way.
This project demonstrates how a brand system gains real strength when it is applied consistently across all the company’s touchpoints.
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